Investment idea of deepika padukone
deepika padukone is one of the biggest
stars in Bollywood the 33 year old
actress has appeared in some of the
biggest hits in the past decade
including chennai Express and the
historical epic Padmavati
she has even
made the crossover into Hollywood
starring in XXX the return of xander
cage but now she's looking beyond
Bollywood and has set her sights on
becoming a player in India's startup
scene
she already has stakes in a string of
companies and sectors ranging from
beauty to space vehicle propulsion
I
started by asking her what made her want
to become an investor I think there's
various factors to it I think one is is
the risk factor one is the excitement
factor the fact that it allows me to
interact with people from a completely
different world so
what sort of things
are you looking or what appeals to you
about companies when you're sort of
scouting to see who or what to invest in
the way I invest is exactly the way I
would choose see any of my film scripts
I think that's always been my process in
anything in life that I do I think to be
to follow your gut there's always a
voice inside you that tells you what
what you want what you honestly want to
do and what sort of expertise
do you
offer as a Bollywood star to startups if
anything maybe I think I'm sort of
bringing emotion to the table I do feel
sometimes it gets very number driven and
and we're losing our ability to sort of
be driven by emotion and by our gut
emotion and kind of like a moral sense
like it's not just about how much profit
is created but it's also about the good
that the company does oh absolutely that
for me goes without saying if if you see
the kind of companies that I've invested
in I think somewhere
eventually I think
that's my life's goal anything that I do
in my life has to be Purpose Driven and
has to bring about some sort of positive
impact
otherwise I would question why I'm doing
it some of your investments like epic
among epic Amaya and for lenko these are
sort of in the traditional celebrity
sphere
you know design healthy living
but can you tell us a little bit about
your investment in space company
Bellatrix aerospace I think again it
goes back to wanting to to be part of
something that I think something that
I'll be proud of in terms of your brand
how does being an investor fit as part
of your celebrity brand
and how is that
sort of pushing boundaries as a
celebrity do you feel from my
perspective it's really about having
more skin in the game and moving away
from the vanilla endorsements and just
having a lot more involvement with the
brand
why do you think it's important
for people to see you as a star in this
sort of role
I don't expect them to like
sigh I expect them to see me as someone
who is aligned with with the brand's
vision or with the company's vision and
sure I might bring in because of being
an actor I probably bring in some sort
of visibility or and and help accelerate their business growth and
where would you say you've gotten your
business brain from it's actually very
strange because nobody my family's ever
been like pure business minded
in a way
my mother worked as a travel agent
my father's an athlete my sister's a
golfer now heads my mental health
foundation I'm an actor so none of us
have really sort of studied business
but
now that you ask me that question
I remember a producer that I worked with
many years ago at the start of my career
told me that one day I would be a
producer and this is even before I could
think of anything else be
acting he said I had a business mind and
at that point it made no sense to me
because I like I said I I don't come
from that world I don't know anyone I
didn't know anyone at that point who
understood business
I was really young
and so none of that made any sense to me
but now that you asked me that question
I'm reminded of that that moment I don't
know I don't know where I get it from
thank you thank you so much for your
time thank you
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